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Be known for what you know. Executive positioning, content and visibility
Executive VoicesPositioning · Content · Visibility

Insights / Executive Voices

A more useful way to think about visibility.

Method note / 01

AI readiness is not AI visibility.

A technically readable website does not prove an AI service mentions or recommends you. Readiness examines the site. Visibility requires observing specific answers, with the prompt, provider, time and context recorded.

The proposed product keeps these distinct. Neither should imply universal coverage or guaranteed placement.

Method note / 02

“Not found” is not “does not exist”.

A bounded search can miss a source, confuse identities or cover the wrong geography. An honest report describes the search scope and leaves room for correction.

Unknown is a useful state. Inventing a score to fill it is not.